I worked closely with Meg Rodger at The Birlinn Yarn Company to create an identity that encompassed the unique nature of her wool products. It's a business that is rooted in sustainability, traditional practice and history that markets to the fashion industry, while it has the thread of this very special crofting family at its core.
Product branding was developed to promote the different characters of the yarns created on Sunhill Croft. Each reflects a different element of Berneray's wildlife, and named accordingly in Gaelic and English.
A website was developed using a platform that could allow Meg to easily update from the comfort of her croft. The shop could be easily managed using a simple E-commerce system; perfect for her small batch and one-off products. A blog was incorporated so she could keep her customers up-to-date with what was happening in the day-to-day running of the business - a clear unique selling point for her beautiful yarns.
"Kristina established the brand for The Birlinn Yarn Company when we launched in 2015. We have continued to work together ever since as Kristina’s design work is always intuitive, responsive and bespoke to the needs of my business. Our branding has often been admired and I am always more than happy to recommend that it was designed by Kristina Low Creative Solutions."